All Marketing-type students start as an Assistant, and start off working on clerical-oriented tasks for the first half of the term. Some students within this stream will be asked to move on to Lead Generation tasks halfway through the term, based on their aptitude.

Marketing students should apply at least a month before the start of the term, in order to be given some online courses to study from in order to be able to report to Co-op in a work-ready status.